MarketInk: Bostonian Hilary McCarthy promoted to VP at San Diego’s Clearpoint

Hilary McCarthy Clearpoint Agency a San Diego-based society relations agency with offices in Carlsbad and Boston has promoted Hilary McCarthy from general relations and content manager to vice president Clearpoint declared McCarthy who is based in Boston has worked for the agency the past eight years She has more than years of experience in media and industry analyst relations marketing communications strategy thought leadership content enhancement and social media programs A declaration explained McCarthy will be responsible for advancing PR and marketing strategies for clients in tool financial services fintech healthcare life sciences real estate and other industries She will lead thought leadership and earned media initiatives to foster new client relationships and strategic partnerships I am grateful for this recognition and continue to be energized in collaborating with our teams to help clients achieve their objectives announced McCarthy From educating audiences to building brand awareness facilitating introductions driving traffic and growing revenue and businesses across industries Clearpoint is focused on driving results for our clients McCarthy graduated magna cum laude from Boston University with a master s degree in journalism She earned her bachelor s degree in business administration and marketing from Assumption College in Worchester Mass Hilary excels at anything sent her way all while being a smart and empathetic collaborator disclosed Bonnie Shaw Clearpoint CEO She s a powerhouse Her ability to garner earned media results and consistently provide customized residents relations counsel to our clients is extraordinary We re grateful to have her as part of the Clearpoint unit Digital agency Ignite Visibility acquires web developer Outliant Ignite Visibility a San Diego-based digital marketing agency has disclosed the acquisition of Outliant an Austin Texas-based web improvement and digital marketing agency that supports multi-location clients A announcement noted the acquisition will enhance Ignite Visibility s ability to better address clients complex digital asset requirements Terms of the acquisition were not disclosed With the acquisition Ignite Visibility the surviving entity will have a staff of more than digital marketing professionals a comment commented Erwan Lent co-founder of Outliant will join Ignite Visibility as senior VP of machinery We are proud to bring Outliant into our fast-growing business while both companies stay true to their core purpose and values declared John Lincoln CEO and co-founder of Ignite Visibility From the first day we met the leadership at Outliant we felt a natural fit and shared goal to deliver best-in-class system for our clients Their expertise in enterprise website evolution and applications perfectly complements our digital marketing leadership Together our combined offering will bring more value to customers than ever before driving further success for all clients under the Ignite umbrella Lent stated For our clients and organization members there are huge benefits of joining forces with Ignite Visibility With Ignite s scale and suite of digital marketing capabilities we can help our clients at every stage of their customer acquisition journey Ignite s way of life and values perfectly align with the standards that we have held ourselves to at Outliant since our beginning Ignite Visibility was founded by Lincoln and Krishnan Coughran in Outliant was founded in In February Ignite Visibility partnered with Mountaingate Capital a Denver-based growth-focused private equity expenditure firm The Outliant transaction marks Ignite s second acquisition since partnering with Mountaingate Morrison Foerster LLP served as counsel to Mountaingate in the Outliant transaction Potomac Business Capital and Baker Donelson were advisors to Outliant Financing for the transaction was provided by Capital Southwest Corp Democrats urged to embrace conservative media interviews In the aftermath of sweeping balloting losses Democrats are urging their elected representatives to agree to interview on conservative media outlets in an effort to rebrand Democratic messaging and reclaim voters As stated by Axios House Democrat leaders argue that avoiding tough questioning on conservative outlets risks further alienating key voter demographics and diminishing their political relevance The sentiment also reflects growing acknowledgment that previous Democratic media strategies are no longer effective in an increasingly polarized media landscape after Republicans swept the White House and Congress The once-fringe idea of Democrats appearing on conservative-leaning media is suddenly going mainstream in the wake of the party s polling losses Axios stated Historically Democrats have preferred appearances on liberal-leaning outlets such as MSNBC or CNN where friendly interviews often are easy If half the country is watching and we gotta win plus one how can you reach anybody when you re not talking where they go announced Rep Jared Moskowitz D-Fla as quoted by Axios Rep Ro Khanna D-Calif also reportedly embraces a broader media strategy stating according to news reports As much engagement as achievable is good Khanna has appeared on Fox News Channel and Newsmax two conservative cable TV channels reporting growing audiences among Democrats and independents Rick Griffin is a San Diego-based general relations and marketing consultant His MarketInk column appears weekly on Mondays in Times of San Diego