Tower 180 office building on Broadway set to become dual-branded Hyatt property

Tower Broadway in San Diego File photo courtesy of J Street Space Tower a -story office building on Broadway in downtown San Diego is slated to be transformed into a hospitality project featuring two Hyatt hotel brands The conversion in collaboration with Hyatt Hotels Corp represents one of the largest office-to-hospitality conversions in the history of Southern California developers at J Street contend at an expected cost of approximately million Construction is slated to begin in early with completion expected about two years later The property when it was obtained by J Street in December had been expected to include a mix of hotel retail and residential units and be completed next year In the last two years the firm revealed founder and CEO Saj Hansji has meticulously quantified and mitigated the risks creating a friction-free path to deliver this transformative new hotel for downtown San Diego J Street partnered with architecture firm Delawie and interior design firm MONOGRAM at BBGM to re-shape the space Originally known as the United States National Bank Building the structure underwent extensive renovations to its facade lobby and mechanical systems in making it an ideal conversion bureaucrats commented in a news release with updated infrastructure already in place The building fully vacant has undergone substantial interior demolition and abatement The main tower and adjacent annex present an efficient layout for guest rooms and the property also features a standalone nine-story parking garage for guests and the community The project located at Broadway as envisioned will include rooms and larger spaces for guests including suites Hyatt s partnership with J Street to transform Tower is a fantastic opportunity to bring Hyatt s Essentials Brands to the downtown San Diego region stated Nirav Shah regional vice president rise for the hospitality chain With J Street s creativity and experience this project exemplifies the transformation of office space in primary urban markets in the post-pandemic world The -square-foot tower will be converted into the larger Hyatt Place hotel and another brand Hyatt House hotel offering two distinct hospitality experiences to guests The Hyatt Place brand is more focused on traditional business and leisure travelers while Hyatt House supports short- or long-term stays The dual property will feature reception areas a lobby lounge and region on the ground floor a breakfast bar with an additional overflow lounge on the second floor and more than square feet of meeting space across levels two levels for conferences and events Topping the project will be Lurline Cocktail Club an upscale rooftop bar and lounge on the th floor with high ceilings and floor-to-ceiling glass walls The aim is to blend the sophistication of a private penthouse with the capacity of a premier listening lounge and sky-high bar that features a curated collection of modern art The venue will offer a separate entrance off the street welcoming locals as well